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The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
(Harper Collins, 1991)
The Marketing Revolution was our very first marketing book and is considered a classic. We still get calls from folks around the world saying they read or are reading this book and learning immensely from it. The book illustrates, with unconventional insights and counterintuitive reasoning, just how off-course most businesses are in their marketing campaigns, offering concrete advice on developing and improving every facet of a marketing program. Also features, in every chapter, "The Bottom Line—What a CEO Wants To Know."