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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
Marketing Myths, a Fortune Magazine bestseller, still sits on the CEO's desk in some of America's largest and most prestigious companies. The story with this marketing book is we wanted to come up with an easy to read, funny book, with lots of great insights on how to avoid common marketing mistakes and pitfalls. Heralded by academics and businesspeople as humorous and concise, Marketing Myths overturns nearly 200 marketing myths that weaken the performance and profitability of American business.